Learning articles
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The Advertising Industry’s Advice on Accessibility and Disability Representation: A Critical Discourse Analysis
Read more about "The Advertising Industry’s Advice on Accessibility and Disability Representation: A Critical Discourse Analysis"How do advertising trade press and association resources advise practitioners on considering disabilities in advertising work? What…
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Ways to develop accessible and inclusive online advertising campaigns
Read more about "Ways to develop accessible and inclusive online advertising campaigns"Whether it’s getting more traffic to your site, more customers in the door, or promoting services, advertising aims to expand…
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Case study: Groupama
Read more about "Case study: Groupama"In post-production, Communication team realizes a continuous work with the internal Brand teams. The goal is to remind to the…
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Make your ads accessible to everyone
Read more about "Make your ads accessible to everyone"Meta advertiser tools are built for everyone to use, and ads should be accessible by people who have impaired vision or hearing. For…
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Diageo UK: Promoting inclusive and accessible Facebook video ad content
Read more about "Diageo UK: Promoting inclusive and accessible Facebook video ad content"The global adult beverage conglomerate enlisted a visually impaired content creator to feature in its Facebook video campaign…
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Ensuring the quality of TV and on-demand access services (2023)
Read more about "Ensuring the quality of TV and on-demand access services (2023)"Ofcom believes that TV and video-on-demand programming should provide an equally fulfilling experience for all audiences, regardless…
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Survey results reveal top 4 barriers and solutions to creating accessible ads
Read more about "Survey results reveal top 4 barriers and solutions to creating accessible ads"Research suggests that only 40% of ads are subtitled, with even fewer using sign language or audio description to make ad…
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Case study: Société Générale
Read more about "Case study: Société Générale"In Société Générale's processes, subtitles and audio description are integrated in post-production, this…
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Subtitle It! Report
Read more about "Subtitle It! Report"Without access to services such as subtitles and signing, TV is unwatchable for deaf people and people with hearing loss. In April…
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Global Law and Policy
Read more about "Global Law and Policy"This page contains information about laws that protect disabled people’s rights to participate in the digital world. These…
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What brands can learn from Mastercard's accessible card design
Read more about "What brands can learn from Mastercard's accessible card design"Moments after Mastercard chief marketing and communications officer Raja Rajamannar finished his talk on experiential storytelling…
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Microsoft Inclusive Design
Read more about "Microsoft Inclusive Design"Inclusive Design is a methodology, born out of digital environments, that enables and draws on the full range of human diversity.…