Ways to develop accessible and inclusive online advertising campaigns

Whether it’s getting more traffic to your site, more customers in the door, or promoting services, advertising aims to expand your company’s reach.

The best way to influence potential customers is through advertising, a growing and bustling industry. The sector predicts that U.S. ad industry revenue will grow by 2.6% this year, reaching a record-high $352 billion.

Even with this in mind, some businesses still miss the mark by not being inclusive and accessible in their advertisements. By excluding certain demographics, you limit your audience, which is counterproductive to the overall mission.