Reframing accessible advertising

Our ambition for the industry is for all advertisers to consider accessibility when briefing to drive towards an Accessible AV advertising ecosystem by June 2024. To support this objective Flock Associates in association with ISBA have produced this guidance to share learnings, ideas and initiatives from other brands that have already started their accessibility journey.

Our previous two guides (Representation of a Nation & Evolution of Representation) have been pivotal in supporting successful Brands to drive the necessary changes to embrace and embed authentic representation across the advertising industry. They both provide practical and actionable guidance on how to start the journey to become more diverse & inclusive in an authentic way (not tick boxing). Whilst there has been a positive focus onto Diversity, Equality & Inclusion over the last few years in media it has not gone far enough. Although many brands now portray more representation in their advertising, to date, very little has been done to ensure that all adverts are accessible to every audience. It is important for advertisers to have front of mind that it is not possible to be inclusive until everyone is included.