About

Accessibility is a shared responsibility for everyone engaged in the process of creating and delivering advertising to the public, including brands, agencies, production companies, media companies and platforms.

Vital work is being undertaken by key industry changemakers participating in the Ad Accessibility Alliance, convened under the auspices of the World Federation of Advertisers (WFA). The UK’s Incorporated Society of British Advertisers (ISBA) and France’s Union des Marques (UDM) have been acting as lead markets to generate learning and experience that can be translated into guidance and playbooks for other markets.

Acknowledgements

Contributors

Contact us

A group of eight alliance members are in a board room in discussion. A big screen behind them shows  three other people in an online meeting.

Photo by Matt Humphreys

Phil Smith: “When so many people have restricted hearing and sight and are used to content either broadcast or online being accessible, it’s imperative that advertising is also delivered to them in a way they can understand. As an industry we should not be comfortable with the status quo and should view accessible advertising as a social and business necessity.” Phil is Director General of ISBA
Jean-Luc Chetrit: “In France, 12 million people have a hearing or visual disability. Producing accessible advertising is a social issue, but it is also a strong business opportunity. L’Union des marques is pleased to be part of the global alliance to bring this topic to the next level.” Jean-Luc is Director General of Union des Marques
Katty Roberfroid: “TV has the power to shape society for the better. TV broadcasters have a unique opportunity to include those audiences that have traditionally been excluded. By widening access to not only content but advertising too, we can make sure that TV continues to be a medium that is truly for everybody.” Katty is Director General at egta
Taide Guajardo: “The Advertising Accessibility Alliance for Europe, which initially included P&G, egta, RNIB, EACA, and WFA, is now led by ISBA and has expanded to include more partners, advertisers, publishers, and others. Our collective efforts have helped raise widespread awareness through conferences, articles, and networking.” Taide is Chief Brand Officer Europe at P&G

Acknowledgements

We’re really thankful for the enthusiasm and time that all of our contributors gave us. They provided access to resources and introductions to subject matter experts that made the creation of this material possible. Their views, opinions and recommendations have been invaluable.

ISBABobi Carley, Diversity & Inclusion Co-Lead; Vanessa Vidad, Diversity & Inclusion Co-Lead 

ISBA is the only body that represents brand owners advertising in the UK. We empower them to understand the industry and shape its future because we bring together a powerful community of marketers with common interests; lead decision-making with knowledge and insight; and give a single voice to advocacy for the improvement of the industry.

UDMSophie Roosen, Directrice Marque & Impact; Laura Azoulay, Responsable Marketing & Impact 

The Union des marques represents you on all subjects of communication with public authorities, the regulator and the ecosystem of communication and media. Our actions in public affairs make us the privileged interlocutor of all these actors.

World Federation of Advertisers: Camelia Cristache, Global Head of Brand and Diversity & Inclusion Lead; Elien Decommer, Senior Content Manager

WFA, the World Federation of Advertisers, is the voice of marketers worldwide, representing 90% of global marketing communications spend – roughly US$900 billion per annum – through a unique, global network of the world’s biggest markets and biggest marketers. WFA champions responsible and effective marketing communications worldwide.

Responsible Marketing AdvisoryHannah Mirza, Founder; Michelle Yeadon, Diversity & Inclusion Consultant 

Responsible Marketing Advisory are a company dedicated to marketing transformation. Our multi-disciplined team helps marketeers who are challenged by an increasingly complex, competitive, and legislated marketing environment. We do this through purpose-driven programs, which inspire and protect customer interests (people/ planet), while simultaneously driving business growth (performance/profits). We are subject matter experts in progressive marketing and offer skills and support to brands and businesses navigating accessible advertising solutions. 

Flock Associates: Aysha Haynes, Chief Operating Officer; Katie Elsey, Senior Consultant; Halima Kalim, Operations Lead 

Flock is The Marketing Transformation Company. Marketing transformation is the process of reinventing an organisational marketing ecosystem, making it fit for the future. We focus on the operational aspects of marketing, improving marketing effectiveness & efficiency. We are "compulsive fixers"; fixing marketing strategies, skills & structures, marketing processes, marketing technology resources and agency rosters and supporting clients in developing sustainable business strategies to include diversity and inclusion practices.

A group of 11 alliance members are in a board room smiling for the camera. A big screen behind them shows the Ad Accessibility Alliance logo and three other people in an online meeting.

Photo by Matt Humphreys

Contributors

Contact us

If you have any enquiries, we encourage you to contact us.

We value your privacy and are committed to protecting your personal data. By submitting this contact form, you consent to the processing of your information in accordance with the General Data Protection Regulation (GDPR). Your data will be used solely for the purpose of responding to your inquiry and will be shared with third parties as necessary to respond to your inquiry, and by submitting this form, you grant your consent to this. For more information on how we handle your data, please refer to our Privacy Policy (https://wfanet.org/privacy-policy).