Case study: Groupama

In post-production, Communication team realizes a continuous work with the internal Brand teams. The goal is to remind to the agencies, to include audio description and subtitling from the brief, so the spots are delivered with them directly.

On the agency side, discussions are also conducted with the sales teams to integrate the system into the budget. But also, with the sustainability division to ensure expertise of the subject.

In broadcasting, advertising campaigns broadcast on linear TV channels are available with subtitling and audio description.
Concerning BVOD, catch'up, replay, video platforms such as YouTube and social platforms, only subtitling is available.

This is what the brand says:
"With a small budget, we can audio describe an advertising film, the financial burden is therefore not a sticking point. But it is important to remain vigilant about the risk of forgetting which concerned all the people and entities. It is necessary to carry out verification work for each new film. There should also be times without speech to make way for the audio description voices."