Learning articles
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The Click-Away Pound Report 2016
Read more about "The Click-Away Pound Report 2016"In the UK in 2016, around 6.1 million internet users have impairments that affect the way they use the Internet. Those 6.1 million people will spend £16.55 billion online this year. The Survey shows that over 80% of these customers will spend their money not necessarily on the website that offers the cheapest products, but where fewest barriers are placed in their way. In fact, 71% of these customers will click away from websites that do not cater for their access needs.
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Video Captions Benefit Everyone
Read more about "Video Captions Benefit Everyone"Video captions, also known as same-language subtitles, benefit everyone who watches videos
(children, adolescents, college students, and adults). More than 100 empirical studies document
that captioning a video improves comprehension of, attention to, and memory for the video.
Captions are particularly beneficial for persons watching videos in their non-native language, for
children and adults learning to read, and for persons who are D/deaf or hard of hearing. However,
despite U.S. laws, which require captioning in most workplace and educational contexts, many
video audiences and video creators are naïve about the legal mandate to caption, much less the
empirical benefit of captions. -
Enhancing television advertising: Same-language subtitles can improve brand recall, verbal memory, and behavioral intent
Read more about "Enhancing television advertising: Same-language subtitles can improve brand recall, verbal memory, and behavioral intent"This research explores how same-language subtitles—on-screen text that matches the spoken language—can enhance advertising effectiveness for television commercials on normal viewing audiences outside of foreign-language or deaf-viewer contexts. A preliminary eye-tracker study shows that same-language subtitles capture disproportionate visual attention, and a first study highlights that same-language commercial subtitles can increase brand recall and memory of other verbal ad information. Three further studies using 12 additional ads reinforce the positive effects of subtitles and show how same-language subtitle effectiveness varies with changes in visual and verbal ad complexity. In addition to showing how subtitles can increase behavioral intent, results also highlight how varying subtitle content affects memory gains and illustrate how subtitles can lead to negative effects in the uncommon situation that brand information is missing from the audio. As the efficacy of television advertising becomes increasingly debated, same-language subtitling is a simple way to boost advertising effectiveness.
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ADA Accessibility Standards
Read more about "ADA Accessibility Standards"Accessibility standards issued under the Americans with Disabilities Act (ADA) apply to places of public accommodation, commercial facilities, and state and local government facilities in new construction, alterations, and additions. The ADA Standards are based on minimum guidelines set by the Access Board.
The Department of Justice (DOJ) and the Department of Transportation (DOT) issue the ADA Standards. DOJ’s ADA Standards apply to all facilities except public transportation facilities, which are subject to DOT’s ADA Standards. This version of the ADA Standards combines both documents and notes unique provisions in the DOJ Standards and the DOT Standards. The Access Board is responsible for providing technical assistance and training on these Standards.
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