Learning articles
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ISBA urges advertisers to make subtitles the default in new accessibility guide
Read more about "ISBA urges advertisers to make subtitles the default in new accessibility guide"The guide features best practice from P&G, ITV, The & Partnership, Unilever and the Royal National Institute of Blind…
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Reframing accessible advertising
Read more about "Reframing accessible advertising"Our ambition for the industry is for all advertisers to consider accessibility when briefing to drive towards an Accessible AV…
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How to approach audio description and sound design for short and long form content
Read more about "How to approach audio description and sound design for short and long form content"How to approach audio description and sound design for short and long form content
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Best Practice in audio description - P&G
Read more about "Best Practice in audio description - P&G"Best Practice in audio description - P&G
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The Advertising Industry’s Advice on Accessibility and Disability Representation: A Critical Discourse Analysis
Read more about "The Advertising Industry’s Advice on Accessibility and Disability Representation: A Critical Discourse Analysis"How do advertising trade press and association resources advise practitioners on considering disabilities in advertising work? What…
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Ways to develop accessible and inclusive online advertising campaigns
Read more about "Ways to develop accessible and inclusive online advertising campaigns"Whether it’s getting more traffic to your site, more customers in the door, or promoting services, advertising aims to expand…
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Case study: Groupama
Read more about "Case study: Groupama"In post-production, Communication team realizes a continuous work with the internal Brand teams. The goal is to remind to the…
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Diageo UK: Promoting inclusive and accessible Facebook video ad content
Read more about "Diageo UK: Promoting inclusive and accessible Facebook video ad content"The global adult beverage conglomerate enlisted a visually impaired content creator to feature in its Facebook video campaign…
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Make your ads accessible to everyone
Read more about "Make your ads accessible to everyone"Meta advertiser tools are built for everyone to use, and ads should be accessible by people who have impaired vision or hearing. For…
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Ensuring the quality of TV and on-demand access services (2023)
Read more about "Ensuring the quality of TV and on-demand access services (2023)"Ofcom believes that TV and video-on-demand programming should provide an equally fulfilling experience for all audiences, regardless…
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Survey results reveal top 4 barriers and solutions to creating accessible ads
Read more about "Survey results reveal top 4 barriers and solutions to creating accessible ads"Research suggests that only 40% of ads are subtitled, with even fewer using sign language or audio description to make ad…
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Case study: Société Générale
Read more about "Case study: Société Générale"In Société Générale's processes, subtitles and audio description are integrated in post-production, this…