Accessible TV advertising on UK TV

Accessibility is the practice of making content and advertising that is available for all individuals to understand and enjoy, be that by providing options for subtitles, signing, audio descriptions or making changes to interactivity settings or design formats.

Access services in advertising are available on all linear TV and each major TV company in the UK is committed to improving the accessibility of their on-demand streaming services as the technology continues to develop across different platforms and devices.

TV has long been recognised as the most effective medium when it comes shaping opinions, influencing cultural norms, and creating societal change.

Here are a few examples of how the TV companies have been supporting the drive to make TV advertising and content accessible for all.