Why brands have to take the lead on accessible advertising

There are 12 million people in the UK who are deaf, have hearing loss, or suffer from tinnitus.

Four out of five 18–25-year-olds choose to use accessible features such as subtitles on TV programming, all or part of the time.

Given those statistics, you would think that all TV advertising would also be accessible to these millions of people – and yet, it’s not.

Changing this is a social and economic imperative, and it is brands who need to lead the change.