Learning articles
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Channel 4 urges brands to ‘fully embrace’ subtitles after missing Paralympics ad target
Read more about "Channel 4 urges brands to ‘fully embrace’ subtitles after missing Paralympics ad target"Channel 4 says it is still aiming to ensure all of its adverts are subtitled, after missing targets it set for this summer’s…
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The Business Case for Inclusive Advertising
Read more about "The Business Case for Inclusive Advertising"This industry-first study proves inclusive advertising drives sales. The study was conducted with leading researchers from Saïd…
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Bupa Challenges Perceptions with Immersive Experience to Highlight Partnership with ParalympicsGB
Read more about "Bupa Challenges Perceptions with Immersive Experience to Highlight Partnership with ParalympicsGB"The campaign launches with an accessibly immersive takeover of St. Pancras International’s Underground tunnel, featuring the…
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AACC's Guide to Disability Inclusion
Read more about "AACC's Guide to Disability Inclusion"Disability can affect anyone, very early in life or as a result of illness or accident. It can have more or less significant…
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Diversity in Advertising Award 2024: Inclusive by design
Read more about "Diversity in Advertising Award 2024: Inclusive by design"The 2024 brief for the Diversity in Advertising Award is challenging our industry to reach more of the population than ever before,…
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Alternative text in action
Read more about "Alternative text in action"We want to share some top tips on writing and using alternative text to encourage everyone to add it into their content every day.…
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Paris 2024 Paralympic Games on Channel 4 most accessible ever: all advertising to carry subtitles during the Games
Read more about "Paris 2024 Paralympic Games on Channel 4 most accessible ever: all advertising to carry subtitles during the Games"Channel 4 today confirms that all advertising on its network during coverage of the Paris 2024 Paralympic Games will carry subtitles…
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Alt Text Selfies
Read more about "Alt Text Selfies"Thank you for being here with our project, a celebration and collection of alt text selfies — self-portrait descriptions that…
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Verizon Media and Publicis Media Find Viewers Want Captions
Read more about "Verizon Media and Publicis Media Find Viewers Want Captions"U.S. adults spend an average of about 6 hours per day consuming video. According to Cisco, 82% of the world’s internet traffic…
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Countdown to enforcement 2025: Navigating the European Accessibility Act
Read more about "Countdown to enforcement 2025: Navigating the European Accessibility Act"Join Otto Sleeking, a technology and data lawyer with the international law firm Taylor Wessing, with Deque experts Wilco Fiers,…
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RNIB, MullenLowe and Cannes Lions announce new award celebrating alt text
Read more about "RNIB, MullenLowe and Cannes Lions announce new award celebrating alt text"The Royal National Institute of Blind People and MullenLowe UK have announced a partnership with Cannes Lions to introduce a new…
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AccessAbility 2: A Practical Handbook on Accessible Graphic Design
Read more about "AccessAbility 2: A Practical Handbook on Accessible Graphic Design"More than 1.85 million people in Ontario and 4.4 million people in Canada have a disability. This number is on the rise as our…