Learning articles
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How we’re joining the effort to make advertising more accessible
Read more about "How we’re joining the effort to make advertising more accessible"Leila Mabourakh, senior engagement manager at Google, and Casey Hendricks, global marketing manager at Google, founded…
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Virgin Atlantic rolls out BSL campaign for International Week of Deaf People
Read more about "Virgin Atlantic rolls out BSL campaign for International Week of Deaf People"Virgin Atlantic has launched a new integrated campaign with creative communications agencies Lucky Generals and Tin Man, centred on…
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Shaping Tomorrow: Breaking down barriers for the deaf community
Read more about "Shaping Tomorrow: Breaking down barriers for the deaf community"Shaping Tomorrow is a new and unique deaf-led video podcast created with a 90% deaf production team, and it is launching today, 26th…
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Inclusive Design Patterns For 2025 with Vitaly Friedman
Read more about "Inclusive Design Patterns For 2025 with Vitaly Friedman"Inclusive Design Patterns For 2025 with Vitaly Friedman
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Channel 4 urges brands to ‘fully embrace’ subtitles after missing Paralympics ad target
Read more about "Channel 4 urges brands to ‘fully embrace’ subtitles after missing Paralympics ad target"Channel 4 says it is still aiming to ensure all of its adverts are subtitled, after missing targets it set for this summer’s…
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The Business Case for Inclusive Advertising
Read more about "The Business Case for Inclusive Advertising"This industry-first study proves inclusive advertising drives sales. The study was conducted with leading researchers from Saïd…
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Bupa Challenges Perceptions with Immersive Experience to Highlight Partnership with ParalympicsGB
Read more about "Bupa Challenges Perceptions with Immersive Experience to Highlight Partnership with ParalympicsGB"The campaign launches with an accessibly immersive takeover of St. Pancras International’s Underground tunnel, featuring the…
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AACC's Guide to Disability Inclusion
Read more about "AACC's Guide to Disability Inclusion"Disability can affect anyone, very early in life or as a result of illness or accident. It can have more or less significant…
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Diversity in Advertising Award 2024: Inclusive by design
Read more about "Diversity in Advertising Award 2024: Inclusive by design"The 2024 brief for the Diversity in Advertising Award is challenging our industry to reach more of the population than ever before,…
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Alternative text in action
Read more about "Alternative text in action"We want to share some top tips on writing and using alternative text to encourage everyone to add it into their content every day.…
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Paris 2024 Paralympic Games on Channel 4 most accessible ever: all advertising to carry subtitles during the Games
Read more about "Paris 2024 Paralympic Games on Channel 4 most accessible ever: all advertising to carry subtitles during the Games"Channel 4 today confirms that all advertising on its network during coverage of the Paris 2024 Paralympic Games will carry subtitles…
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Alt Text Selfies
Read more about "Alt Text Selfies"Thank you for being here with our project, a celebration and collection of alt text selfies — self-portrait descriptions that…