Learning articles
-
Accessible Marketing Guide
Read more about "Accessible Marketing Guide"We’ve gathered all of our best tips to help arts organisations make their marketing more accessible.
-
Mastercard Touch: Cinema Case Study
Read more about "Mastercard Touch: Cinema Case Study"Mastercard Touch: Cinema Case Study
-
Case study: Mastercard Touch Card
Read more about "Case study: Mastercard Touch Card"Touch Card is Mastercard’s new card designed exclusively with blind and low-vision people in mind. It’s changing the way…
-
Clearcast Subtitling Style Guidance for TV Ads
Read more about "Clearcast Subtitling Style Guidance for TV Ads"In this article, you'll find advice on various elements of subtitling and style guide. This is based on broadcaster advice.
-
Understanding and Using Alternative Text: A Comprehensive Guide
Read more about "Understanding and Using Alternative Text: A Comprehensive Guide"Unlock alt text's power for web accessibility and SEO. Our guide aids developers, creators, and marketers in optimizing their…
-
Ensuring the quality of TV and on-demand services (2024)
Read more about "Ensuring the quality of TV and on-demand services (2024)"Over the last two decades the UK has seen huge advances in the amount of accessible content on television and video on-demand (VoD)…
-
Smirnoff - We Do Us
Read more about "Smirnoff - We Do Us"Smirnoff, the World’s No1 vodka, is on a mission to reignite social connections globally through its WE DO US campaign. For…
-
Audience expectations of access services across TV and Video-on-Demand services
Read more about "Audience expectations of access services across TV and Video-on-Demand services"Ofcom commissioned the Research Institute for Disabled Consumers (RiDC) to conduct research with people with different access needs,…
-
Let’s add audio for visually impaired audiences
Read more about "Let’s add audio for visually impaired audiences"How to make advertising more accessible for visually impaired audiences – by using audio descriptions – is top of mind…
-
The European Accessibility Act: Will it help or hinder advertising creativity?
Read more about "The European Accessibility Act: Will it help or hinder advertising creativity?"Leveled-up European accessibility regulation, locked in for next year, is an opportunity for people who make websites to do better…
-
Accessible advertising benefits everyone
Read more about "Accessible advertising benefits everyone"Investing in accessible advertising helps brands amplify their reach and develop a deeper connection with a large audience.
-
Dungeons & Dragons taught me how to write alt text
Read more about "Dungeons & Dragons taught me how to write alt text"I played a lot of the pen-and-paper roleplaying game in high school and college. I’m now conceptually more…