Learning articles

Inspired by employees with hearing impairments and the more than 10 million deaf people in Brazil, Nestlé is launching a special edition of the Passatempo Leite biscuit with illustrations of the Brazilian Sign Language (Libras) alphabet, as a tool for learning and inclusion. Created by Publicis, the campaign will have the motto “Fun and learning for everyone”, encouraging children to have empathy and be prepared for important concepts, such as inclusion. The campaign will also feature a site with activities and educational games to teach the alphabet in Libras.

According to Leandro Cervi, Director of Cookies at Nestlé, Passatempo was created over 30 years ago and is always bringing, through its products, new ways to encourage moments of interaction between adults and children, providing fun and education. “Printing Libras on our cookies is an opportunity to give visibility to the language, which is the 2nd official language of Brazil, and to reinforce fundamental values ​​such as inclusion and empathy for others. It is also a tribute to our employees who use this language in their daily lives,” he says.

The question of media accessibility has become an important one in recent years, especially within the context of the growing recognition for the need for greater diversity and inclusion in the media industry. When it comes to TV, many broadcasters have already led the way in widening access to TV content for the deaf and hard of hearing and blind and visually impaired through access services like subtitles (ST), closed captions (CC), sign language (SL) and audio description (AD). TV advertising, however, has so far lagged behind. Today, less than 10% of ads are accessible. With the exception of some awareness-raising campaigns and one-off initiatives, the vast majority of TV commercials tend to be delivered without any access services in place.

Kelsey Bronski presents "5 Ways to Make your Marketing More Inclusive with Accessibility" for The 2022 Carnegie Conference. The examples used in the presentation are from higher education, but the tips apply to all marketers across industries.

Inclusion in higher education is not a new idea. In fact, for decades you’ve been tasked with diversifying your student body. While inclusivity is top-of-mind, students with disabilities (1 in 4 US adults) are often overlooked by our digital marketing efforts.

This not only excludes prospective students, it's counterintuitive to your DEI goals.

Join this session to learn quick tips to improve the accessibility of your digital marketing and demonstrate to prospective students that your school offers an inclusive experience.

If you have ever watched a film or TV programme, or gone to an opera or theatre production with either captions (subtitles in the UK) for improved accessibility or subtitles (also called subtitles in the UK) for language interpretation, there is a visual language that should be followed that helps users get more from the content.

The Australian Government Style Manual (Style Manual) is the definitive resource for Australian Government content.

It helps you put people’s needs at the centre of the content you create. It’s the toolkit for making information easy to read, accessible and inclusive.

The Style Manual is produced and published by the Australian Public Service Commission.