The All In Census

The All In Census

1 minute read

All In is the industry’s initiative to improve inclusion and representation within UK advertising, created by the Advertising Association, the IPA, and ISBA.

First launched in 2021, the All In Census is UK advertising’s only industry-wide survey of its kind, developed with Kantar.

14200+ advertising and marketing professionals took part in the third All In Census in March 2025, providing new insights on the representation and experience of UK advertising’s workforce, plus data to benchmark progress from.

Article details

  • Advertising Association

8 May 2025

Learn more here.

Associated topics

Tags: Accessibility Research & Insights

Article details

  • Advertising Association

8 May 2025