ITV to run silent ad break during Code of Silence premiere
Silent ad break to boost representation for the deaf community during series starring Rose Ayling-Ellis
ITV will run a silent ad break during the first episode of new drama Code of Silence this week, starring Bafta-winning actor and deaf campaigner Rose Ayling-Ellis.
All ads aired during the three minutes and 20 seconds ad break on Sunday 18 May, will be signed and/or subtitled and run without sound.
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